How Much Should You Pay For Collaborating With An Influencer
The price of influencer is vary significantly based on several factors:
Influencer Popularity: As influencers become more well-known and gain a larger following, their pricing power tends to increase. Brands are often willing to pay more for influencers with a large and engaged audience.
Niche or Industry: Some niches or industries may have higher or lower pricing for influencers. For example, influencers in highly specialized niches with dedicated followers might command higher rates than those in broader categories.
Engagement Rate: The engagement rate (likes, comments, shares, etc.) of an influencer's audience is crucial. An influencer with a smaller but highly engaged following might be more valuable to a brand than one with a large but less engaged audience.
Content Quality: The quality of an influencer's content, including production value and creativity, can also impact pricing. High-quality, engaging content often commands higher rates.
Brand and Influencer Fit: The alignment between the influencer's brand and the product or service being promoted matters. If the influencer's audience matches the target audience of the brand, they can charge more.
Campaign Complexity: The scope and complexity of the influencer campaign can influence pricing. If the influencer is required to create multiple pieces of content, attend events, or engage in other activities, the price may increase.
Seasonal and Market Trends: Market trends and seasonal factors can also impact pricing. For example, prices might be higher during holiday seasons or for trending products.
Influencer Negotiation Skills: Influencers who are skilled at negotiating with brands may secure better deals than others.
Rising or Falling Subscribers: An influencer's subscriber count can fluctuate, impacting their pricing. Brands may adjust their rates accordingly.
Brand Budget: The budget of the brand or company is a significant factor. Some brands have larger budgets and can afford to pay more for influencer partnerships.
Easy Guide to Pricing for Influencers
YouTube40€ /CPM |
Instagram10€ /CPM (based on impressions not followers) |
Snapchat8€ /CPM |
Instagram influencer pricing
An Instagram post cost varies, it depends on how many followers a particular Instagram influencer has. There are five influencer categories based on the follower’s number – Nano, Micro, Mid, Macro, and Mega. Introducing these categories lead to the creation of influencer rate sheets for posting on various social media platforms. In particular, the Instagram post rates range from $10, posted by Nano influencers to $10k and more, posted by Mega influencers. Below is a simple version of price chat. For more complicate cases, please check more
Nano (1-10k followers)$10-100 |
Micro (10-100k followers)$100-500 |
Mid (100-500k followers)$500-$5k |
Macro (500k-1m followers)$5K-$10k |
Mega (1m+ followers)$10k+ |
YouTube influencer marketing pricing
Nano (1-10k followers)$20-200 |
Micro (10-100k followers)$200-1000 |
Mid (100-500k followers)$1000-$10k |
Macro (500k-1m followers)$10K-$20k |
Mega (1m+ followers)$20k+ |