Effective Email Samples for Influencer/Brand Collaborations That Get Results
Collaborating with influencers can take various forms and come in different sizes, but the common denominator among them all is the brand collaboration email that initiates the partnership. After putting in the effort to identify the ideal influencers for your brand, the next obstacle is convincing them to join forces with you. Assuming you've completed the first step successfully, you'll have a list of influencers who share an interest in your industry niche and products. Nonetheless, there's no guarantee that they'll agree to work with your brand. This is where MediaMixer's influencer brand collaboration email samples come in handy.
In this piece, we will provide you with sample collaboration emails for three distinct types of influencer campaigns. By showcasing what an influencer brand collaboration email looks like in action, you'll have a better understanding of how to craft one of your own. Additionally, we'll furnish you with step-by-step instructions and a checklist to ensure that you know precisely how to create an influencer brand collaboration email for your upcoming campaign.
The process for composing a collaboration email
To ensure the effectiveness of an influencer collaboration email, it should be well-written, engaging, and effectively convey the value of your brand's products. To begin, introduce your brand and establish a connection between the influencer's work and your brand. Then, present a clear invitation, outlining the specific type of collaboration you have in mind and the compensation you're prepared to offer your influencers.
To assist you in getting started, we've provided an influencer collaboration checklist:
Brand Introduction: What products do you offer? Where is your brand located? What is your brand's mission?
Influencer Connection: What shared values do you have? What do you appreciate about their work? Why are they a suitable match for your brand?
Collaboration Invitation: What are your collaboration expectations? What compensation will you offer? Why would their audience be interested in your products?
Next step: Where can they find additional information? What should the creator do next?
With this checklist, you can use the influencer collaboration email samples we've provided to create an email customized for your brand.
Brand Introduction: What products do you offer? Where is your brand located? What is your brand's mission?
Influencer Connection: What shared values do you have? What do you appreciate about their work? Why are they a suitable match for your brand?
Collaboration Invitation: What are your collaboration expectations? What compensation will you offer? Why would their audience be interested in your products?
Next step: Where can they find additional information? What should the creator do next?
With this checklist, you can use the influencer collaboration email samples we've provided to create an email customized for your brand.
Influencer brand collaboration email sample: product gifting
Presented below is a sample email that can be used to invite a creator to participate in a product gifting collaboration. The brand intends to send the creator complimentary products, and in return, the creator will be required to post a product review on social media.
Dear [influencer name],
We love your content on [social network] about [industry niche/topic], and we think we share the same values around [brand values].
My name is [your name] from [brand name], we’re a business based in [city] and our aim is to [brand aims].
I would love to send you a gift box containing [product name and description] for you to review.
My suggestion is that you try out the product and give us your feedback. It’s up to you if you’d like to post about it on your social media account. If you would like to post, a [type of post e.g Story, photo, video] would be very welcome. Don’t forget to tag us [brand handle] and use the hashtag [#hashtag].
If you’d like more information about [brand name] I invite you to check out our website [website url] and social media [social media url].
Please reply to this email and tell us your postal address if you’d like to receive [product name].
Have a great day!
[your name]
Influencer brand collaboration email: paid campaign
Below you’ll find an email sample created to invite a creator to a paid collaboration. The brand is offering to send the creator free products and pay the influencer a set fee in exchange for the creator posting a product review on social media.
Dear [influencer name],
We love your content on [social network] about [industry niche/topic], and we think we share the same values around [brand values].
My name is [your name] from [brand name], we’re a business based in [city] and our aim is to [brand aims].
I would love to send you a gift box containing [product name and description] for you to try out and create a review based on your experience.
We would like to pay a fee of [influencer fee] in exchange for you posting a product review on [social network] in the form of a [type of post e.g Story, photo, video]. Don’t forget to tag us [brand handle] and use the hashtag [#hashtag].
Please reply to this email and tell us your postal address if you’d like to take part in this paid brand collaboration.
If you’d like more information about [brand name] I invite you to check out our website [website url] and social media [social media url].
Have a great day!
[your name]
Influencer brand collaboration email: revenue-sharing campaign
Below you’ll find an email sample created to invite a creator to join a revenue-sharing campaign. The brand is offering to send the creator free products and pay the influencer a set fee in exchange for the creator posting a product review on social media.
Dear [influencer name],
We love your content on [social network] about [industry niche/topic], and we think we share the same values around [brand values].
My name is [your name] from [brand name], we’re a business based in [city] and our aim is to [brand aims].
I would love to invite you to collaborate with [brand name] on a revenue-sharing campaign.
I think [product name] would be of great interest to your audience because [benefits of product].
How does it work?
We will send you a [product name] for you to try out and use to create promotional content. We will also provide you with a unique discount code so your audience can benefit from a discount of [discount amount] when they purchase [product name] through your affiliate link. For each purchase, we will pay you a commission of [commission $ or %]. If you’d like more information about [brand name] I invite you to check out our website [website url] and social media [social media url].
If you’re interested in this collaboration please reply to this email to let us know. We can then proceed to the next steps, sending you a brief, creating an agreement, and shipping you a free sample of [product name].
Have a great day!
[your name]
When utilizing an influencer brand collaboration email sample template like the ones presented above, it's crucial to keep in mind that personalization is crucial! In addition to inserting your brand name and product description into the appropriate areas, make certain that the overall tone of the email aligns with your brand's identity. Include specific details about the creator's work that you appreciate, as well as thorough reasons for why they would be an excellent fit for your brand. This is especially important if you have never worked with them before. You must persuade them that their audience will be truly interested in your products and that there is significant value for them if they agree to collaborate with you.
If you require additional campaign assistance, explore Mediamixer's influencer marketing templates that simplify the process of creating influencer emails, contracts, and briefs!